This role involves setting the demand generation strategy and developing comprehensive programs to increase awareness, pipeline, and revenue specifically within the k-12 public education market. The director will lead and scale the demand generation team, manage the budget, and oversee multi-Channel campaigns, abm, website optimization, and key industry events.
Candidates must have 8+ years of progressive marketing and demand generation experience, including at least 3 years leading teams in b2b saas companies, with a proven track record of driving substantial pipeline and revenue growth. Deep proficiency with marketing technology stacks like salesforce and hubspot, strong cross-Functional collaboration skills, and a strategic, results-Oriented mindset are essential.