McGill University
Location
Sherbrooke, Quebec
The digital marketing specialist will plan, execute, and optimize proactive, strategic, and data-Informed marketing efforts to support the school of continuing studies' mission. This includes devising digital marketing campaigns across platforms like google and linkedin, creating lead-Nurturing strategies, and producing actionable insights through advanced reporting.
Candidates must possess a bachelor's degree in marketing or communications, along with a minimum of 3-5 years of digital marketing experience, including proficiency in tools like google analytics and mailchimp. Required abilities include strategy development, handling multiple projects under tight deadlines in a complex organization, and strong bilingual communication skills in english and french.