Riipen
Location
Vancouver, British Columbia
This role is responsible for designing and executing multi-Channel demand generation programs targeting senior academic leadership across canada and the us to create qualified sales conversations with priority institutional accounts. Key duties include managing the editorial calendar, building conversion campaigns, analyzing performance, and contributing directly to qualified pipeline generation through targeted marketing initiatives.
Candidates must have 7+ years of experience in b2b demand generation, revenue marketing, or growth marketing, with a demonstrated track record of generating qualified pipeline for enterprise sales teams. Essential requirements include experience supporting account-Based motions, understanding of enterprise demand generation strategy, and demonstrated experience executing marketing campaigns targeting post-Secondary institutions in the us.